But when it comes to buying a car, Gen Z is much different than the stereotypes portrayed on social networks. In a recent survey, CDK Global asked over 1,100 people of all ages, including Gen Z shoppers 18–25, about the car-buying experience. The results found that Gen Z can be more thoughtful, spending more time weighing decisions, but they also found the car-buying process more difficult than any other age group and were least likely to recommend their dealership experience.
- 81% of Gen Z shoppers want to take their time to understand all of their options when purchasing a vehicle
- Gen Z wants more expert guidance from sales representatives than any other generation
- This group is also least likely to recommend their dealership experience to a friend
- Gen Z was more frustrated by added fees than any other generation