Spotify’s in-car entertainment system known as just “Car Thing,” launched this spring on an invite-only basis, is now becoming more broadly available. The company announced today Car Thing will become available to U.S. users who want to purchase the $79.99 device. Previously, Spotify had distributed the product for just the cost of shipping during its limited-release testing period, noting that this was Spotify’s first hardware and it wanted to “get things right.”
Now, Spotify says U.S. users who had previously signed up for the Car Thing waitlist will be offered the ability to purchase the device ahead of others. However, any current Spotify user — free or Premium — can sign up for the Car Thing waitlist. The product will roll out to these customers in time.
The device requires a Spotify Premium membership (either an Individual, Family or Student plan). Users will also need a smartphone for the mobile data. But you won’t need a paid subscription in order to enter your name on the waitlist at this time.
The device itself is a lightweight (3.4 oz.), thin (4.6″ x 2.5″ x 0.7″) music and podcast player that offers a combination of voice control, knobs, buttons and touchscreen display for navigating its menus and selecting the media you want to hear. Through Car Thing, users can access Spotify’s entire catalog of music and podcasts while in their vehicle.
The idea is to offer a way for vehicle owners without built-in infotainment systems, like Apple CarPlay or Android Auto, to have an easier way to access Spotify’s personalized listening experience.
Car Thing can be mounted inside the car in a number of different ways, thanks to the variety of different mounts that ship alongside the gadget along with a car charger and USB-C cable.
Its main interface features four preset buttons that let you save your favorite content for quick access. By default, these are configured with your Liked Songs and Spotify’s Daily Drive and Morning Commute playlists, with the last preset empty. You can change any of these to match your own preferences.
You can also speak to Car Thing using the “Hey Spotify” voice commands, which the device receives through its four microphones at the top. Currently, Spotify’s policy regarding its use of voice data explains the company will collect recordings and transcripts of what you say along with information about the content it returned to you, and may use the data to improve the feature over time.
Since its limited launch earlier this year, Spotify has already released some software updates aimed at improving the Car Thing experience. The company says it will continue to do so in the future, as well, as the device rolls out to more people.
Spotify did not say how many Car Thing devices have been shipped to date.