Since the release of initial COVID-19 vaccines in late 2020, online searches for vaccines have surged. While vaccines are becoming more broadly available, many people still have questions about eligibility criteria, as well as where and how vaccine appointments can be made.
Meanwhile, for some vaccine administrators, there is no centralized process or call center that can efficiently handle the level of inquiries from the public. That’s where Google can help.
Organizations around the world can activate Business Messages, a conversational messaging solution, and receive messages from customers in Google Search, Google Maps, and the business’s owned channels. We’re now supporting vaccine administrators such as Albertsons Companies that need to alleviate communication burdens, reduce the volume of incoming calls, combat potential misinformation, and boost customer satisfaction.
People can connect with their local Albertsons Companies banner pharmacies—like Safeway, Jewel-Osco, Vons, Albertsons, Acme, Shaw’s, Tom Thumb, and more—directly through Google Search and Maps via a “message” button. From there, they can quickly receive up-to-date information about vaccine eligibility, availability, appointment booking, and frequently asked questions.